This Privacy Policy describes how psoralyn.com (the“Site” or “we”) collects, uses, and discloses your Personal Information whenyou visit or make a purchase from the Site.

Collecting PersonalInformation

When you visit the Site, we collect certaininformation about your device, your interaction with the Site, and informationnecessary to process your purchases. We may also collect additional informationif you contact us for customer support. In this Privacy Policy, we refer to anyinformation that can uniquely identify an individual (including the informationbelow) as “Personal Information”. See the list below for more information aboutwhat Personal Information we collect and why.

Device information

·       Examplesof Personal Information collected: version of web browser, IP address, time zone, cookie information,what sites or products you view, search terms, and how you interact with theSite.

·       Purposeof collection: toload the Site accurately for you, and to perform analytics on Site usage tooptimize our Site.

·       Sourceof collection: Collectedautomatically when you access our Site using cookies, log files, web beacons,tags, or pixels.

·       Disclosurefor a business purpose: sharedwith our processor Shopify.

Order information

·       Examplesof Personal Information collected: name, billing address, shipping address, payment information(including credit card numbers, email address, and phone number.

·       Purposeof collection: toprovide products or services to you to fulfill our contract, to process yourpayment information, arrange for shipping, and provide you with invoices and/ororder confirmations, communicate with you, screen our orders for potential riskor fraud, and when in line with the preferences you have shared with us,provide you with information or advertising relating to our products orservices.

·       Sourceof collection: collectedfrom you.

·       Disclosurefor a business purpose: sharedwith our processor Shopify.

Customer support information

·       Examplesof Personal Information collected: order number, name

·       Purposeof collection: toprovide customer support.

·       Sourceof collection: collectedfrom you.

Sharing Personal Information

We share your Personal Information with serviceproviders to help us provide our services and fulfill our contracts with you,as described above. For example:

·       We useShopify to power our online store. You can read more about how Shopify usesyour Personal Information here: https://www.shopify.com/legal/privacy.

·       We may shareyour Personal Information to comply with applicable laws and regulations, torespond to a subpoena, search warrant or other lawful request for informationwe receive, or to otherwise protect our rights.

BEHAVIOURALADVERTISING

As described above, we use your Personal Informationto provide you with targeted advertisements or marketing communications webelieve may be of interest to you. For example:

·       We useGoogle Analytics to help us understand how our customers use the Site. You canread more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en.You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

·       We share information about your use of the Site, yourpurchases, and your interaction with our ads on other websites with ouradvertising partners. We collect and share some of this information directlywith our advertising partners, and in some cases through the use of cookies orother similar technologies (which you may consent to, depending on yourlocation).

For more information about how targeted advertisingworks, you can visit the Network Advertising Initiative’s (“NAI”) educationalpage at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

·       FACEBOOK- https://www.facebook.com/settings/?tab=ads

·       GOOGLE- https://www.google.com/settings/ads/anonymous

·       BING- https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads]

Additionally, you can opt out of some of theseservices by visiting the Digital Advertising Alliance’s opt-out portalat: http://optout.aboutads.info/.

Using Personal Information

We use your personal Information to provide ourservices to you, which includes: offering products for sale, processingpayments, shipping and fulfillment of your order, and keeping you up to date onnew products, services, and offers.

LAWFULBASIS

Pursuant to the General Data Protection Regulation(“GDPR”), if you are a resident of the European Economic Area (“EEA”), weprocess your personal information under the following lawful bases:

·       Yourconsent;

·       Theperformance of the contract between you and the Site;

·       Compliancewith our legal obligations;

·       To protectyour vital interests;

·       To perform atask carried out in the public interest;

·       For ourlegitimate interests, which do not override your fundamental rights andfreedoms.

RETENTION

When you place an order through the Site, we willretain your Personal Information for our records unless and until you ask us toerase this information. For more information on your right of erasure, pleasesee the ‘Your rights’ section below.

AUTOMATICDECISION-MAKING

If you are a resident of the EEA, you have the rightto object to processing based solely on automated decision-making (whichincludes profiling), when that decision-making has a legal effect on you orotherwise significantly affects you.

We do not engage in fully automateddecision-making that has a legal or otherwise significant effect using customerdata.

Our processor Shopify uses limited automateddecision-making to prevent fraud that does not have a legal or otherwisesignificant effect on you.

Services that include elements of automateddecision-making include:

·       Temporarydenylist of IP addresses associated with repeated failed transactions. Thisdenylist persists for a small number of hours.

·       Temporarydenylist of credit cards associated with denylisted IP addresses. This denylistpersists for a small number of days.

Your rights

GDPR

If you are a resident of the EEA, you have the rightto access the Personal Information we hold about you, to port it to a newservice, and to ask that your Personal Information be corrected, updated, orerased. If you would like to exercise these rights, please contact us throughthe contact information below [OR INSERT ALTERNATIVE INSTRUCTIONS FORSENDING ACCESS, ERASURE, CORRECTION, AND PORTABILITY REQUESTS].

Your Personal Information will be initially processedin Ireland and then will be transferred outside of Europe for storage andfurther processing, including to Canada and the United States. For more informationon how data transfers comply with the GDPR, see Shopify’s GDPRWhitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

CCPA

If you are a resident of California, you have theright to access the Personal Information we hold about you (also known as the‘Right to Know’), to port it to a new service, and to ask that your PersonalInformation be corrected, updated, or erased. If you would like to exercisethese rights, please contact us through the contact information below.

If you would like to designate an authorized agent tosubmit these requests on your behalf, please contact us at the address below.

Cookies

A cookie is a small amount of information that’sdownloaded to your computer or device when you visit our Site. We use a numberof different cookies, including functional, performance, advertising, andsocial media or content cookies. Cookies make your browsing experience better byallowing the website to remember your actions and preferences (such as loginand region selection). This means you don’t have to re-enter this informationeach time you return to the site or browse from one page to another. Cookiesalso provide information on how people use the website, for instance whetherit’s their first time visiting or if they are a frequent visitor.

We use the following cookies to optimize yourexperience on our Site and to provide our services.

COOKIES NECESSARY FOR THE FUNCTIONING OF THE STORE

REPORTING AND ANALYTICS

The length of time that a cookie remains on yourcomputer or mobile device depends on whether it is a “persistent” or “session”cookie. Session cookies last until you stop browsing and persistent cookieslast until they expire or are deleted. Most of the cookies we use arepersistent and will expire between 30 minutes and two years from the date theyare downloaded to your device.

You can control and manage cookies in various ways.Please keep in mind that removing or blocking cookies can negatively impactyour user experience and parts of our website may no longer be fullyaccessible.

Most browsers automatically accept cookies, but youcan choose whether or not to accept cookies through your browser controls,often found in your browser’s “Tools” or “Preferences” menu. For moreinformation on how to modify your browser settings or how to block, manage orfilter cookies can be found in your browser’s help file or through such sitesas www.allaboutcookies.org.

Additionally, please note that blocking cookies maynot completely prevent how we share information with third parties such as ouradvertising partners. To exercise your rights or opt-out of certain uses ofyour information by these parties, please follow the instructions in the“Behavioural Advertising” section above.

DO NOTTRACK

Please note that because there is no consistentindustry understanding of how to respond to “Do Not Track” signals, we do notalter our data collection and usage practices when we detect such a signal fromyour browser.

Changes

We may update this Privacy Policy from time to time inorder to reflect, for example, changes to our practices or for otheroperational, legal, or regulatory reasons.

Contact

For more information about our privacy practices, ifyou have questions, or if you would like to make a complaint, please contact usby e-mail at psoralyn.com@gmail.com or by mail using the details provided below:

Helix Digital Operations LLC

7253 CATALUNA CIRCLE, DELRAY BEACH, FL 33446, United States

Last updated: 24/05/2023

If you are not satisfied with our response to your complaint, you have theright to lodge your complaint with the relevant data protection authority. Youcan contact your local data protection authority, or our supervisory authority.